Rodrigo Calles

Senior Marketing Graphic Designer

Product Logo & Branding

Firefly Logo was designed for Elbit Systems of America’s communication amplifier product line. In addition, I redesigned all product data sheets for the company including Firefly’s data sheet.

TCU Go Logo was designed to create awareness of all the credit union’s online and mobile services. Creating this awareness was essential during COVID-19 when branches experienced limited staffing or temporary closure.

Kids & Teen Club Logo was designed as a product branding for kids and teen checking/savings accounts. This also included redesigning all print and digital materials for those accounts.

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Firefly Logo & Datasheet

TCU Logo & Flyer

Kids & Teen Club Cards

Kids & Teen Club Coupon

40 Year Mortgage Campaign

Led and managed quarterly marketing campaigns which included designing print and digital materials for various channels

This sample showcases the designs for the 40 Year Mortgage Campaign aimed at first time homebuyers and realtors

In addition, I designed and promoted Triangle’s English and Spanish First Time Homebuyer Webinars through print and social ads

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Branch Poster

NH Realtor Magazine Ad

Mortgage Realtor Postcard Ad

Social Posts

Homebuyer Webinar Ad

App Login Banner

Rebranding
Triangle Credit Union

Standardizied fonts, colors, graphics, and design elements. This also led to a logo refresh that highlighted the company’s core values: community, service, and diversity.

Redesigned and managed print collaterals such as brochures, business cards, letterhead, company signage, envelopes, and other branch materials.

This sample includes various print collaterals with the new branding style.

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Triangle Stationary

Triangle Business Cards

Event Pull Up Banner

Triangle's Core Values Card

Business Brochure

Print Designs

Triangle Credit Union: I designed and managed all print materials including annual reports, advertisements, quarterly newsletters, recruitment materials, and more. This showcases some samples of those materials.

El Colima: Redesigned a local restaurant’s menu to better display their branding, food descriptions, and images

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